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“Our mission in growing cool-climate varietals is to create elegant, classic Oregon wines from the Willamette Valley Appellation. As native Oregonians, we treasure our environment and use sustainable practices in growing and vinifying our wine grapes.”

Jim Bernau signature
Jim Bernau
Founder/President

Key Resources

Willamette Valley Vineyards in the News

- - Oregon Wine Press, El Legado del Corazón (Legacy of the Heart), Mar. 2026.
  - Mashed, The Best Winery in Every State, Mar. 2026.
  - Triple Pundit, This Oregon Winery Wants to Make Refillable Bottles the Norm, Feb. 2026.
  - World Atlas, Oregon’s 7 Unsung Small Towns, Jan. 2026
  - The Oregonian, Bill Fuller, Pioneering Willamette Valley Winemaker dies at 88, Dec. 2025.
  - Nine Divine Wineries in Oregon’s Willamette Valley, Oct. 2025
  - Wine Spectator: Oregon’s Truffle Frontier, Oct. 2025
  - An Interview with Mike Osborn, Chief Executive Officer at Willamette Valley Vineyards, Oct. 2025.
  - The Willamette Valley is the New Hotspot for World-Class Sparkling Wine, Sept. 2025
  - Fast Company: Revino Reusable Glass Reshaping Oregon Wine Industry, Aug. 2025
  - Willamette Valley Vineyards Expands Ownership Access with New Preferred Stock Offering, July 2025.
  - Willamette Valley Vineyards Annouces New Distribution Partnership, June 2025.
  - Willamette Valley Vineyards Appoints Michael Osborn as Chief Executive Officer, May 2025.
  - 2025 Joriad North American Truffle Dog Championship Awards at Willamette Valley Vineyards, Mar. 2025.
  - Willamette Valley Vineyards Begins Search for New CEO, Jan. 2025.
  - Willamette Valley Vineyards Reinforces Commitment to Community Stewardship, Dec. 2024.
  - Jim Bernau selected as industry trailblazer in Sip Magazine’s 2024 Sipfluencer list, Oct. 2024.
  - Willamette Valley Vineyards in Bend showcases wines with elevated menu pairings, Sept. 2024.
  - All sorts of fun to be had in the 33rd annual Grape Stomp held at Willamette Valley Vineyards, Sept. 2024.
  - Willamette is featured on KOIN TV as Kohr Explores, Sept. 2024.
  - Oregon winemakers hold steady amidst industry slumps, Sept. 2024.
  - Vines And Views: Discover Oregon’s Tualatin Valley And Beyond, Sept. 2024.
  - USA Today readers proclaim Willamette Valley Vineyards to be the best tasting room, July 2024.
  - Willamette Valley Vineyards Introduces Reusable Revino Glass Bottles, July 2024.
  - Counter Culture Willamette Valley Vineyards’ new Chef’s Counter dining experience, July 2024.
  - How Willamette Valley Vineyards Redefined Alsatian-Style Wines, July 2024.
  - Oregon Wineries turn to refillable Revino bottles, May 2024.
  - Willamette Valley Vineyards Board Member Helps Secure Location for New Tasting Room & Restaurant in Downtown Bend, Nov. 2023.
  - Willamette Valley Vineyards named Oregon’s Top-Ranked Winery by Yelp, June 2022.
  - Oregon Wine Press names Founder/CEO Jim Bernau as 2021 OWP Person of the Year, Jan. 2022.
  - Wine Spectator writes about Willamette Valley Vineyards hosting the finale of Bravo’s Top Chef: Portland, July 2021.
  - Willamette’s 2018 Whole Cluster Pinot Noir included in Prevention Magazine’s “10 Best Red Wines Made in the U.S. to Buy,” May 2021.
  - Portland Business Journal names Founder Jim Bernau as 2021 “Executive of the Year,” March 2021.
  - The Wall Street Journal included Willamette Valley Vineyards’ Pinot Gris in the article, “Why Wine Remains a Great Connector,” April 2020.
  - Willamette Valley Vineyards deploys UV light at Estate vineyard to kill powdery mildew after discovering research conducted by Cornell University, Oregon State University and Washington State University was featured in Wine Spectator, April 2020.
  - Forbes interviews Founder Jim Bernau in the article, “Willamette Valley Vineyards: How An Innovative Financial Strategy Fuels Dramatic Growth,” July 2020.
  - The Oregonian shares an exclusive on the “Sparkling Wine Oasis” at Bernau Estate in the Dundee Hills, July 2020.
  - Founder Jim Bernau was quoted in the Portland Business Journal article titled, “California-made Oregon pinots: Are they real?“, May 2020.
  - The Oregonian announces a collaboration between Willamette Valley Vineyards and other Oregon wineries to create Oregon Solidarity wines, July 2020.
  - The Washington Post highlights efforts made by Willamette Valley Vineyards and others to save grapes in Rogue Valley after Elouan cancels contracts, Oct. 2018.
  - Wine Enthusiast praises sparkling wine in the Willamette Valley, with a feature on the future Bernau Estate, May 2018.
  - WVV named a “Detour Worth Taking” by Los Angeles Times, May 2018.
  - WVV is named 2016 Sunset Travel Award Winner for Best Vineyard/Tasting Room Experience by Sunset Magazine, Sept. 2016.
  - Founder Jim Bernau Nominated for “Person of the Year” by Wine Enthusiast, Sept 2016.
  - Groundbreaking for Elton Winery draws more than 500 Wine Enthusiasts, Sept. 2015.
  - Bill Fuller returns to winemaking, Aug. 2015

Recent Press Releases

Willamette Valley Vineyards Announces Organizational Changes to its Distribution and Sales Strategies

Bill Fuller, Award-Winning Oregon Wine Pioneer and Visionary Winemaker, Celebrated for More Than 50 Years of Innovation, Passes Away at Age 88

Willamette Valley Vineyards Appoints Mike Osborn as Chief Executive Officer

Willamette Valley Vineyards Announces Intention to Separate President and Chief Executive Officer Roles